Netflix launched hip-hop’s first legitimate competition show featuring T.I., Cardi B. and Chance The Rapper as their celebrity judges. Netflix wanted to position the voice of the show for digital to respect Hip-Hop’s rich history and culture, but also say “hey we know this space well”. I lent my pen to help craft the strategy, positioning and voice for all aspects of the social marketing campaign.
Experience the best of what Rhythm + Flow on socials has to offer on the Official Rhythm + Flow Instagram and Twitter accounts.