Copywriter | Creative Consultant
Copywriter | Creative Consultant
One of the original social justice warrior brands raised the bar once again and dove headfirst into criminal justice reform. The vision was for “front end” criminal justice reform that addressed prevention of mass incarceration, education and the power of local politics. The question was “how do we do this, as a major corporation, with authenticity?”.
I had the honor of being part of the creative braintrust that helped develop this campaign concept and make sure it was culturally fluent and airtight in all thinking from language to packaging.
Learn more about the campaign here
https://www.benjerry.com/whats-new/2019/09/justice-remixd-event